Missouri Agriculture Stepping Up
to the Plate
FOR IMMEDIATE RELEASE: May 4, 2010
Contact: Adam Buckallew (573) 635-3819
JEFFERSON CITY, Mo. – The Missouri Soybean Merchandising Council
(MSMC) has teamed up with other Missouri agricultural organizations
to launch an educational campaign with the St. Louis Cardinals. Themed, "Stepping
Up to the Plate," the goal of this initiative is to increase consumer
understanding of how today's farmers are using the latest technology
to provide safe, affordable and nutritious food. And the agricultural
coalition is bringing in a heavy hitter.
St. Louis Cardinals left-fielder Matt Holliday is working with Missouri
soybean, corn, beef, poultry and dairy producers to highlight the great
strides farmers are making in meeting the nation's growing nutritional
needs while protecting the environment. Holliday and the Cardinals
are partnering with Missouri farmers on an advertising campaign featuring
radio commercials, grocery store promotions and in-stadium advertising.
"
We see this as an opportunity to connect with consumers and to provide
them with a better understanding of modern farming practices," said
Warren Stemme, a soybean farmer from Chesterfield, Mo. "Missouri
soybean farmers are committed to using sustainable production methods
to meet the needs of present and future generations. We continue to
adopt technology and best practices to increase productivity while
remaining good stewards of the environment."
Stemme and the following Missouri farmers are being featured in the
educational campaign:
•
Kevin Hurst, a corn farmer from Tarkio, Mo.
•
Archie "Rusty" Mulford, a poultry producer from Aurora, Mo.
•
Rick Rehmeier, a hog producer from Augusta, Mo.
•
John Ridder, a beef farmer from Marthasville, Mo.
•
Donna Telle, a dairy farmer from Union Town, Mo.
In addition to learning more about the six family farmers featured
in the St. Louis Cardinals campaign, Missouri residents can also sign
up online to win the "Ultimate At-Home Tailgate Party," where
one lucky fan will win a new gas grill, flat screen television and
Missouri-grown products. The registration form is available at www.farmersfeedus.org
by selecting Missouri as the state. While visiting the website, consumers
can also watch videos of five additional Missouri farmers who are working
hard to produce today's food, fuel and fiber.
A follow-up to the Missouri "Farmers Feed US" initiative
announced in January, the St. Louis Cardinals educational campaign
is expected to run from May through September. The list of agricultural
groups participating in the campaign include: the Missouri Soybean
Merchandising Council, the Missouri Beef Industry Council, Missouri
Dairy Growth Council, Missouri Corn Merchandising Council, Midwest
Dairy Association, FCS Financial, The Missouri Egg Council, MFA Incorporated
and the Missouri Pork Association.
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