U.S. Effort
The soybean checkoff researches, partners and
educates to prepare to meet the ever-increasing world demand for soy.
- Goal. Produce U.S. soybeans more efficiently
and in an environmentally friendly manner that meets the needs and
desires of end users.
- • Effective. Checkoff-funded efforts
like the Better Bean Initiative (BBI) are effectively improving the
market for U.S. soybeans. This research initiative is building a better
bean - and better profit potential - through improved composition to
combat competition from other soybean-producing countries and retain
or increase market share against competitive sources of protein and
oil.
- • Efficient. The soybean checkoff is
working to efficiently coordinate industry research and partnerships
through programs like Ag 20/20, which works with NASA to provide satellite
images of fields for analysis and recommendation.
- • Farmer-Driven. Soybean checkoff
farmer-leaders are directing the effort to make sure dollars are
invested where they will matter most. The checkoff has focused research
investments on soybean cyst nematode, compositional improvements,
genetic diversity and drought tolerance, all of which are key to
increasing profit potential in the field for U.S. soybean farmers.
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